Sunday, 10 April 2011

Nike PS7 store “Air Force 1” Promo design completed @ CWB, Hong Kong

Recently our studio completed the design for the Promotion display of Nike pinnacle store (PS7 store) in Causeway Bay as most busy shopping area in Hong Kong.

I think Nike has a culture to encourage creative young designers. I assigned this project to Tony Ip_our young designer at this time of our design. His creative idea was realized in nice shape with cool elements.

Nike PS7 store in CWB is not an ordinal retail store. This concept store generates “Nike Life style” atmosphere in a space. Nike PS7 store only sells premium items which are selected from all over the world. It positions as pinnacle store in Nike Asian regional store. The entrance area functions as gallery space to promote the highlight item in every 2 months time. Therefore we are requested high-demand to create exciting design in each time. Now “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1” in movement at island display.

Two "Airforce 1" concrete feature walls are set up at the entrance approach

Layered "Airforce 1" cast concrete identifies the Nike legendary "AF1"

Flying "AF1" creates the atmosphere of energy.

"AF1" in movement is kicking through Basketball mesh fence

In past, I used to design the store for Nike Hong Kong, and Bangkok in Thailand, when I worked for CL3 design in Hong Kong. Working with Nike is honour for me with long term relationship.*I got honorable award from AIA(American Institute of Architects) for Nike Bangkok store in 2002.

Nike Bangkok store in 2002(copylight by CL3)

1 comment:

  1. GREAT I know most of the brands have their rule and standards to decorate their retail,,could you pls help me to find NIKE standards ,(I'm interior designing student)