Thursday, 9 February 2012

bob(Korean retail shop design magazine)#088
introduced NIKE PS7/HK concept store-AIR FORCE 1 promotion at 2011 Nov.


Studio ARRT completed the design for the promotion display of Nike pinnacle store,PS7,in Causeway Bay as most busy shopping area in Hong Kong. Nike PS7 store is not an ordinal retail store. This concept store generates “Nike Life style” atmosphere in a space. The story only sells premium items which are selected from all over the world. It positions as pinnacle store in Nike Asian regional store. The entrance area functions as gallery space to promote the highlight item in every 2 months time. “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1”in movement at island display.

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