interior/室内 #218(2011/Nov)

Taiwan interior design magazine "interior/室内 #218" published NIKE AIR FORCE 1 promotion.

bob(Korean retail shop design magazine)#088

introduced NIKE PS7/HK concept store-AIR FORCE 1 promotion at 2011 Nov.

Article

Studio ARRT completed the design for the promotion display of Nike pinnacle store,PS7,in Causeway Bay as most busy shopping area in Hong Kong. Nike PS7 store is not an ordinal retail store. This concept store generates “Nike Life style” atmosphere in a space. The story only sells premium items which are selected from all over the world. It positions as pinnacle store in Nike Asian regional store. The entrance area functions as gallery space to promote the highlight item in every 2 months time. “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1”in movement at island display.

milk #513/NIKE PS7/香港生活及活力時尚概念店- sports is ART

One of our retail design project is published on a HK local magazine named "milk"#513 at 2011 May.

Space/繽紛 #144

One of our residential project is published on a magazine called Space/繽紛 in mainland China at

2011 May.

That project name is "minimal house".

Blue print #175

My final project was published in blue print#175,2000 Sep.

HK magazine at 2001 Oct ,#393

This is HK magazine at 2001 Oct,#393 which introduced one of my lighting art called Bamboo.

Nike PS7 store “Air Force 1” Promo design completed @ CWB, Hong Kong

Recently our studio completed the design for the Promotion display of Nike pinnacle store (PS7 store) in Causeway Bay as most busy shopping area in Hong Kong.

I think Nike has a culture to encourage creative young designers. I assigned this project to Tony Ip_our young designer at this time of our design. His creative idea was realized in nice shape with cool elements.

Nike PS7 store in CWB is not an ordinal retail store. This concept store generates “Nike Life style” atmosphere in a space. Nike PS7 store only sells premium items which are selected from all over the world. It positions as pinnacle store in Nike Asian regional store. The entrance area functions as gallery space to promote the highlight item in every 2 months time. Therefore we are requested high-demand to create exciting design in each time. Now “Air Force 1” shoes is promoted with multi-layered shoe’s shape molding at entrance wall which identifies “Air Force 1” characteristic, and floating white “Air Force 1” in movement at island display.

Two "Airforce 1" concrete feature walls are set up at the entrance approach

Layered "Airforce 1" cast concrete identifies the Nike legendary "AF1"

Flying "AF1" creates the atmosphere of energy.

"AF1" in movement is kicking through Basketball mesh fence

In past, I used to design the store for Nike Hong Kong, and Bangkok in Thailand, when I worked for CL3 design in Hong Kong. Working with Nike is honour for me with long term relationship.*I got honorable award from AIA(American Institute of Architects) for Nike Bangkok store in 2002.

Nike Bangkok store in 2002(copylight by CL3)